I help organizations find their voice and reach the people who are looking for them.

I'm Neil Sniffen — a marketing and digital strategy leader in Bend, Oregon. For 15 years I've built brand, demand, and ecommerce programs across agencies, B Corps, nonprofits, and global enterprises. Today I'm Director of Strategy & Growth at Monumental, a Shopify-focused growth agency.

See the work →

Results matter

+318%
organic traffic
+244%
digital enrollments
+149%
online revenue
5×
YoY growth

Case Studies

  • Global B2B Company (Post Acquisition) Digital Strategy

    Global B2B Company (Post Acquisition) Digital Strategy

    Results: 5x Year-Over-Year Revenue Growth

    What we did:

    • Digital Strategy

    • Information Architecture

    • Governance

    • Analytics and CRM Alignment

    • 90-day Activation Plan

    Read the Envu Global Case Study →
  • Providence Health Plan Website Redesign

    Health Insurance Website Strategy

    Results: +318% organic web traffic, +244% digital enrollments.

    What we did:

    • Site Architecture

    • Content Strategy

    • Copywriting

    • Marketing Consulting

    • UX Strategy

    Read the Providence Health Plan Case Study →
  • Wherescape lead generation website

    SaaS (lead gen reset)

    Results: +350% organic web traffic, +130% leads generated.

    What we did:

    • Digital Strategy

    • Content Strategy

    • Information Architecture

    • Website Redesign

    • Customer Journey Mapping

    Read the Wherescape Lead-Gen Website Case Study →
  • Subtext Rebrand + Digital Strategy

    Agency Rebrand + Digital Strategy

    Results: Responsible for 2-year lead pipeline.

    What we did:

    • Brand Strategy

    • Marketing Strategy

    • 90-Day Activation Plan

    • Website Redesign

    • Content Strategy

    • Digital Strategy

    • Marketing Playbook

    Read the Subtext* Agency Rebrand + Digital Strategy Case Study →
  • Snow Peak eCommerce Redesign

    Snow Peak eCommerce Redesign

    Results: +149% Online Revenue YoY

    What we did:

      • Website Audit

      • Website Redesign

      • Content Strategy

      • Digital Strategy

      • Business Operations

      • Conversion Rate Optimization

      • Customer Journey Mapping

      • UX Strategy

    Read the Snow Peak Case Study →

Stop Marketing, Start Selling

In 2014 I co-authored one of the earliest agency-focused frameworks for conversion-led growth — the argument that websites should stop broadcasting and start converting. A decade on, it's still how I work: audience insight first, measurable outcomes always.

Before Marketing

Before marketing, I spent eleven years as a whitewater river guide and six as a high school English and journalism teacher. Reading a room, earning trust, telling the story that moves someone to act — I learned all of it outdoors and in classrooms first.